That New Shoe Smell and Feel...Can B2B Marketing Tap Into This Magic?
That new shoe smell. That new show feel. How do you replicate this in B2B Marketing to create that same feeling for your customers?
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Marketing & Brand Insights
WELCOME TO CEREAL
Marketing and Brand Insights
Welcome to Cereal. Its a new site and blog.
Insights on Marketing and brand strategies, techniques and practical applications based on personal and professional experiences. Unique experiences with awesome or even unknown brands are often overlooked or quickly forgotten. This blog/site will explore these experiences in simple and insightful ways to foster more creativity and innovation in anything you do.
RSAC 2024 Innovation Sandbox
This was my presentation as part of a group of ten finalists for this competition, along with some additional content that showcases how I've built messaging and talk tracks to strategically position VulnCheck as truly different.
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Some Cool Stuff
Posting some content here that I thought might be interesting. This video is an interview I did with Jacki Karsh at the Montgomery Summit a few years back in Santa Monica.
We were discussing the cyber innovation from CounterTack (now GoSecure), a firm I formerly worked with in the endpoint detection and response sector of cybersecurity.
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Culture & Marketing
I recently had the privilege of presenting at the CyberMarketing Con 2021 virtual conference on creating a people-first culture in Marketing that aligns to OKR's helps boost performance. I'd highly recommend any marketers in the the cybersecurity industry check out the Cybersecurity Marketing Society - a fantastic source of information for anyone in this market.
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